Social commerce: TikTok acquires an Indonesian e-commerce giant

Featured image of the article Social commerce: TikTok acquires an Indonesian e-commerce giant

An article by Sophie Baqué

Publication

1 February 2024 à 14h02

Updated on 2 February 2024 à 16h18

Reading time

1 minute

Publication: 1 February 2024 à 14h02, Updated on 2 February 2024 à 16h18

Reading time: 1 minute

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An article by Sophie Baqué

Publication

1 February 2024 à 14h02

Updated on 2 February 2024 à 16h18

Reading time

1 minute

Publication: 1 February 2024 à 14h02, Updated on 2 February 2024 à 16h18

Reading time: 1 minute

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In Indonesia, the parent company of TikTok ByteDance (2022 revenue of US$85.2 billion, operating margin of US$20 billion) finalized the acquisition of the online retailer Tokopedia. Tokopedia is one of the top 3 e-commerce players in the country, alongside Shopee and Lazada. Through its technology subsidiary GoTo (delivery, digital payment services), ByteDance is investing US$840 million to acquire 75% of the website rights.

To remember: In October 2023, TikTok was forced to close the TikTok...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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