Social commerce: why Amazon needs TikTok’s audience

Featured image of the article Social commerce: why Amazon needs TikTok’s audience

An article by Sophie Baqué and Morgane Monteiro

Publication

21 August 2024 à 13h49

Updated on 26 August 2024 à 17h05

Reading time

1 minute

Publication: 21 August 2024 à 13h49, Updated on 26 August 2024 à 17h05

Reading time: 1 minute

An article by Sophie Baqué and Morgane Monteiro

Publication

21 August 2024 à 13h49

Updated on 26 August 2024 à 17h05

Reading time

1 minute

Publication: 21 August 2024 à 13h49, Updated on 26 August 2024 à 17h05

Reading time: 1 minute

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At a time when growth is slowing, Amazon (2023 sales: US$574.8 billion, up 12%) signed an agreement on August, 8 with Tik Tok (1.58 billion users in April) to enable highly engaged American users of TikTok (average 2 hours a day for minors) to explore Amazon products without leaving the social network. In their ‘For You’ feed, in the centre of the app, users can click on advertisings for products sold on Amazon. This redirects to a simplified product sheet (price, estimated delivery time,...

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Article authors

Featured image of the article Sophie Baqué

Sophie Baqué

Featured image of the article Sophie Baqué

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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