South Korea : CJ Olive Young tests multilingual personal shoppers in-store

Featured image of the article South Korea : CJ Olive Young tests multilingual personal shoppers in-store

An article by Morgane Monteiro

Publication

13 March 2025 à 09h36

Updated on 24 July 2025 à 09h08

Reading time

2 minutes

Publication: 13 March 2025 à 09h36, Updated on 24 July 2025 à 09h08

Reading time: 2 minutes

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An article by Morgane Monteiro

Publication

13 March 2025 à 09h36

Updated on 24 July 2025 à 09h08

Reading time

2 minutes

Publication: 13 March 2025 à 09h36, Updated on 24 July 2025 à 09h08

Reading time: 2 minutes

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To appeal to an increasingly international clientele, Korean cosmetics giant CJ Olive Young (turnover 2024: US$3.5 billion, up 24%, net margin ratio at 10% of sales) is trialling multilingual shopping assistants in the Seoul flagship store. Free 30-minute sessions in Korean, English, Japanese or Chinese languages can be booked online for an appointment in-store. In 2024, 92% of the 1,371 stores were visited by tourists. In 2024, the number of foreign visitors to South Korea jumped by 48% to...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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