Sports. Nike remains buoyant in China

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9 February 2017 à 16h39

Updated on 10 May 2019 à 17h59

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1 minute

Publication: 9 February 2017 à 16h39, Updated on 10 May 2019 à 17h59

Reading time: 1 minute

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Publication

9 February 2017 à 16h39

Updated on 10 May 2019 à 17h59

Reading time

1 minute

Publication: 9 February 2017 à 16h39, Updated on 10 May 2019 à 17h59

Reading time: 1 minute

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In the semester which ended in November 2016, the fastest growing region for Nike was China. For the U.S. sporting goods retailer, Chinese sales jumped by 14% to €1.97 billion, compared with a 7% increase for Europe to €2.99 billion and a 5% increase for North America to €6.98 billion.

In Q4 2016, a Chinese sporting goods retailer called 361 Degrees radically downsized physical operations. Despite a 7.5% increase in sales, this chain closed 464 stores and opened 184, resulting in a balance...

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