Supply chain plays spoilsport for Christmas

Featured image of the article Supply chain plays spoilsport for Christmas
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12 November 2021 à 11h43

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2 minutes

Publication: 12 November 2021 à 11h43

Reading time: 2 minutes

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A survey of 5,728 global consumers was conducted by Oracle Retail. The study reveals consumer concerns about supply delays for Christmas.
Publication

12 November 2021 à 11h43

Reading time

2 minutes

Publication: 12 November 2021 à 11h43

Reading time: 2 minutes

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Add to reading list Remove from reading list
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To prevent this hiccup, 52% of U.S. shoppers surveyed are starting gift buying earlier than usual.

This anticipation is a bad omen for Black Friday or Amazon Prime Day, with only 37% of respondents expecting to take advantage of these promotional offers. The German giant’s C.E.O., Puma, confirms customers’ concerns, saying, “The fourth quarter will be the one where supply will be our biggest problem.” Against this backdrop, some brands such as Hershey’s (chocolates) and Kimberly-Clark...

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