Swarowski to reinvent itself under Alexis Nasard’s leadership

Featured image of the article Swarowski to reinvent itself under Alexis Nasard’s leadership
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7 July 2022 à 11h12

Updated on 21 October 2022 à 21h45

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2 minutes

Publication: 7 July 2022 à 11h12, Updated on 21 October 2022 à 21h45

Reading time: 2 minutes

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Publication

7 July 2022 à 11h12

Updated on 21 October 2022 à 21h45

Reading time

2 minutes

Publication: 7 July 2022 à 11h12, Updated on 21 October 2022 à 21h45

Reading time: 2 minutes

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Article written by Regine Eveno and published on July 11, 2022

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How can Swarowski crystal, famous in the post-war years, be restored to a former glory? Born from the brilliant idea of its founder to mechanically cut crystal jewellery, the family business (turnover of €1.9 billion in 2020, down by 30% via 3000 stores worldwide) is betting on long-term survival. The retailer is suffering from the trivialisation of rhinestone jewellery and is facing Chinese competition.

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