The Chinese “Hema” moves further into Europe

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10 September 2019 à 16h47

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Publication: 10 September 2019 à 16h47

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Publication

10 September 2019 à 16h47

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1 minute

Publication: 10 September 2019 à 16h47

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The Chinese discount retailer running 3,500 stores across 80 countries (total sales of US$2.6 billion in 2018) is now selling in France and in the U.K. Miniso entered the European market in 2018 by opening physical stores in Spain, Germany and Ireland, with initial political, economic and cultural challenges. Now that the brand has established itself in Europe, it has been developing nearly 1,000 products to meet customer demand.

Miniso will face intense competition as foreign discou

…
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