According to the Wall Street Journal, 38% of the population in Pakistan is middle class and 4% is wealthy. With an estimated population of 200 million – the country has not had a census for 19 years – the middle class encapsulates 84 million people, which is equivalent to the population of Turkey or Germany. (Source: Aftab Associates).
In the last 5 years, Nestlé’s sales in Pakistan have doubled to US$1 billion. “This country is entering the hot zone, it is close to the tipping point from...
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