As consumers currently use large AI models for product discovery and recommendations - and not to buy - the media network of The Home Depot signed 2 unprecedented agreements with Reddit and Pinterest, whose audiences surged by double digits last year like in Q1 2026. Here are the details.
In the USA, The Home Depot (2025 turnover: US$164.7 billion up by 3.2% via 2,359 stores in the U.S., Canada and Mexico) announced on April 22, 2026 an integration with Reddit. As e-commerce accounted for 15.9% of total business last year, up by 8.7%, with half of online orders being prepared in stores in the USA, the largest DIY retailer by sales said that brands would soon be able to activate their advertising campaigns within Reddit (121 million daily active users in 2025, +19%) from the Home
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Article authors
Sophie Baqué
Chief Editor of mind Retail