The theme of this September edition is a rush to digital marketplaces. To understand challenges and the economic potential of marketplaces for the retail industry, mind Retail is taking stock of what to remember, the numbers, key players and which opportunities to flag up for the future.
At the beginning, marketplaces were the anti-Amazon club. However, many retailers worldwide have now invested in similar developments. As e-commerce has gained unprecedent traction for the last two years, all retailers want to enhance online market share, via a wider offer, customer traffic, deeper data or second-hand opportunities. Meanwhile, marketplaces also affect consumer experience. Do they offer better profitability than stocked e-commerce? How can retailers play the synergy...
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