According to Qustodio, TikTok is the first social network in the world, in terms of time of use by customers under 18 years old. Building on a growing audience, TikTok has just announced an increase in commission for brands selling on TikTok Shop.
According to a Qustodio study carried out in the U.S.A., France, U.K., Spain and Australia, the time those under 18 spend on line is starting to touch a glass ceiling on certain platforms. The company publishing parental control software reported how this group is using services across 400,000 families throughout 2023.
Globally, the average time spent by the under-18 on streaming platforms has increased by 19 minutes in two years, from 38 minutes per day in 2021 to 57 minutes last year. This is
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Article authors
Raphaële Karayan
Editor-in-Chief Mind Media
Rédactrice en chef de mind Media, responsable de la rubrique Marques et agences