TikTok Shop could lose at least US$500 million in the USA in 2023

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1 September 2023 à 17h25

Updated on 5 September 2023 à 10h18

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Publication: 1 September 2023 à 17h25, Updated on 5 September 2023 à 10h18

Reading time: 1 minute

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Publication

1 September 2023 à 17h25

Updated on 5 September 2023 à 10h18

Reading time

1 minute

Publication: 1 September 2023 à 17h25, Updated on 5 September 2023 à 10h18

Reading time: 1 minute

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TikTok Shop, the social network’s e-commerce solution, could lose more than US$500 million in the U.S.A. in 2023, according to an article by The Information published on August 23rd. The media outlet reports that the losses are justified by a massive investment in recruitment, setting up a logistics network and subsidising merchants to offer discounts to users.

To remember: On a global level, Bloomberg reported in June that TikTok hoped to increase e-commerce turnover to US$20 billion...

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