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USA : TikTok adds an e-commerce site to compete with Shein and Temu

Through Sophie Baqué. Published on 28 August 2023 à 14h27 - Update on 28 August 2023 à 14h28

TikTok (1.17 billion users by June 2023) is opening an e-commerce business in the U.S.A. Ranging from clothing to electronic equipment, the “Made in China” offer is available directly on the app via a tab placed between the “Following”…