Time has come for “ultra fast” fashion retailers

Featured image of the article Time has come for “ultra fast” fashion retailers
Publication

25 June 2021 à 12h31

Updated on 9 July 2021 à 15h33

Reading time

3 minutes

Publication: 25 June 2021 à 12h31, Updated on 9 July 2021 à 15h33

Reading time: 3 minutes

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The pandemic made BlushMark and Shein’s sales take off and gave an appetite to develop pop-up stores. Mind Retail details their strategy.
Publication

25 June 2021 à 12h31

Updated on 9 July 2021 à 15h33

Reading time

3 minutes

Publication: 25 June 2021 à 12h31, Updated on 9 July 2021 à 15h33

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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BlushMark (created in the U.S.A. in March 2020) and Shein (created in China in 2008) are called “ultra fast-fashion” retailers, which sell fashion items at low prices via their apps (starting at €4.12 for Shein). Both firms are currently making a big splash on social networks and seducing Generation Z consumers. After opening stores in 2020 in Paris, Los Angeles and London, the Shein app has more downloads than Amazon in the U.S.A. over May 2021.  The fashion platform has announced that it...

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