Time has come for “ultra fast” fashion retailers

Featured image of the article Time has come for “ultra fast” fashion retailers
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Publication

25 June 2021 à 12h31

Updated on 9 July 2021 à 15h33

Reading time

3 minutes

Publication: 25 June 2021 à 12h31, Updated on 9 July 2021 à 15h33

Reading time: 3 minutes

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The pandemic made BlushMark and Shein’s sales take off and gave an appetite to develop pop-up stores. Mind Retail details their strategy.
Add mind Retail to your sources
Publication

25 June 2021 à 12h31

Updated on 9 July 2021 à 15h33

Reading time

3 minutes

Publication: 25 June 2021 à 12h31, Updated on 9 July 2021 à 15h33

Reading time: 3 minutes

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BlushMark (created in the U.S.A. in March 2020) and Shein (created in China in 2008) are called “ultra fast-fashion” retailers, which sell fashion items at low prices via their apps (starting at €4.12 for Shein). Both firms are currently making a big splash on social networks and seducing Generation Z consumers.

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