Tony Sciarrotta, Reverse Logistics Association : “Recycling is always the worst option in terms of value creation”

Featured image of the article Tony Sciarrotta, Reverse Logistics Association : “Recycling is always the worst option in terms of value creation”
At a time when the NRF has just acquired the Reverse Logistics Association (RLA), Mind Retail interviewed the Executive Director, Tony Sciarrotta. Between Artificial Intelligence, auctions, software to enhance the value of returned products, hyper-local solutions and returns lockers, Tony Sciarrotta presents the new value-creating axis.
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Online returns rates have tripled in 5 years, reaching 21% in the U.S.A. How does reverse logistics meet this challenge? 

According to the NRF and Appriss Retail study of 2022, for every US$1 billion of goods sold in the U.S.A., returns amount to US$166 million. Honestly, I think this figure is underestimated. In Europe, according to our study carried out in June 2023, the average return rate for e-tailers is 25% by value. But reverse logistics isn’t just about managing returns. It actually begi

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