Toy specialist Hamleys opens more concept stores in Dubai and London

Featured image of the article Toy specialist Hamleys opens more concept stores in Dubai and London

An article by Morgane Monteiro

Publication

26 August 2024 à 11h08

Updated on 2 September 2024 à 13h33

Reading time

1 minute

Publication: 26 August 2024 à 11h08, Updated on 2 September 2024 à 13h33

Reading time: 1 minute

An article by Morgane Monteiro

Publication

26 August 2024 à 11h08

Updated on 2 September 2024 à 13h33

Reading time

1 minute

Publication: 26 August 2024 à 11h08, Updated on 2 September 2024 à 13h33

Reading time: 1 minute

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In Dubai, on August 23, Hamleys (2023 sales: US$59 million, down by 8.8%, after a rise of 68% in 2022), the oldest British toy chain, now a subsidiary of Reliance Retail (acquired in 2019 for US$92 million), opened a 6th store in the Gulf region. This new concept store, located on the second floor of the Dubai Hills Mall (185,000 sq.m, Emaar Properties) offers a first indoor play area in a shopping centre in Dubai. Selling exclusive toys, services include game-building workshops, shows and...

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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