In the USA, the market for children’s equipment purchased by regular subscriptions is growing well. This is why the American brand and retailer Nike launched a subscription service in August, called “Nike Adventure Club”. This offer had been piloted over 2 years in some U.S. cities and is now extending to the entire U.S.A. It will also be rolled out globally in the near future under Mrs. Dominique Shortell, Nike’s young Director of Customer Experience and Retention. This program is focused on p
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