In order to reduce raw material and the CO2 impact, the Swiss trainer manufacturer On Holding invented a subscription model, with the obligation to return used running shoes. The pilot was launched in the U.S.A.
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In June 2022, the listed sportswear company On Holding (2021 sales of US$746 million, up 70%), launched a sustainable trainer in the U.S.A. called Cloudneo. 10,000 of these running shoes were shipped last month to U.S.
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