On 5th June 2023, the Al Futtaim group announced the addition of new features to its “Blue” application (2.1 million users). Since the launch of the loyalty programme in June 2020, the service has been quickly expanding, including a new “BLUE FAB” credit card in October 2022. This offers a 5%-cashback on spending in all Al Futtaim stores.
The “Blue” application allows Al Futtaim customers to benefit from 1% cashback for each spend at partner brands like Sandro, Maje, Toys R us, Kiabi or...