UK : Morrisons and Waitrose are trialling connected trolleys to reduce shoplifting

Featured image of the article UK : Morrisons and Waitrose are trialling connected trolleys to reduce shoplifting

An article by Morgane Monteiro

Publication

15 September 2025 à 17h14

Reading time

3 minutes

Publication: 15 September 2025 à 17h14

Reading time: 3 minutes

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Against a backdrop of rising shoplifting across Europe, Morrisons and Waitrose are trialling connected shopping trolleys with Instacart and Shopic. The aim of this digitalisation of a customer journey is to reduce stock loss and secure new revenue opportunities, thanks to the retail media capabilities built into these services.

An article by Morgane Monteiro

Publication

15 September 2025 à 17h14

Reading time

3 minutes

Publication: 15 September 2025 à 17h14

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
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Morrisons (2024 turnover: €18.1 billion, up by 3.8% year-on-year) announced on September 10 a partnership with Instacart to introduce Caper Carts in early 2026. These smart trolleys are equipped with AI and computer vision technologies developed by Instacart and Nvidia. This partnership marks Instacart’s entry into the U.K. From a customer journey perspective, users log into the trolley with their Morrisons More Card loyalty programme account and then scan items. As for Shoprite in South...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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