Urban stores: Why Ikea is reintroducing mazes

Featured image of the article Urban stores: Why Ikea is reintroducing mazes
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4 October 2023 à 15h14

Updated on 6 October 2023 à 14h51

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Publication: 4 October 2023 à 15h14, Updated on 6 October 2023 à 14h51

Reading time: 1 minute

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Publication

4 October 2023 à 15h14

Updated on 6 October 2023 à 14h51

Reading time

1 minute

Publication: 4 October 2023 à 15h14, Updated on 6 October 2023 à 14h51

Reading time: 1 minute

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Since 2018, Ikea’s urban expansion has been accompanied by a redesign of the customer journey. These stores, 4 times smaller than those in the suburbs, were initially designed without a signposted route, for freer shopping.

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