USA. Victoria’s Secret goes digital with Amazon

Publication

9 June 2023 à 11h40

Updated on 12 June 2023 à 19h32

Reading time

1 minute

Publication: 9 June 2023 à 11h40, Updated on 12 June 2023 à 19h32

Reading time: 1 minute

Publication

9 June 2023 à 11h40

Updated on 12 June 2023 à 19h32

Reading time

1 minute

Publication: 9 June 2023 à 11h40, Updated on 12 June 2023 à 19h32

Reading time: 1 minute

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While Victoria’s Secret already offers beauty products on Amazon, on June 6, 2023, the company announced that it would also be adding 4,000 new fashion items to the platform, including lingerie, pyjamas and swim wear.

Amazon Fashion marks the first time that the American brand’s main collection has been distributed beyond the company website in the U.S.A. Certain items are also eligible for the “Try Before You Buy” programme with Prime subscribers. This partnership provides additional...

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