Since the Covid-19 crisis, physical stores have played a central role in e-commerce and omnichannel. Based on this lesson, the lingerie brand use VTEX's technology to deploy “click & collect”, generating visitor traffic and additional sales in stores.
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The background. In Chile, the Victoria’s Secret lingerie brand has 4 physical stores, all in Santiago. These are managed by a local partner, the Mexican group Axo. Since March 2021, the brand adopted the VTEX e-commerce suite for the Chilean market, already deployed in Mexico.
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