[Use Case] Furniture retailer But quadrupled click-through rate with location-based SMS

Featured image of the article [Use Case] Furniture retailer But quadrupled click-through rate with location-based SMS

An article by Sophie Baqué

Publication

23 September 2022 à 15h29

Updated on 21 October 2022 à 21h45

Reading time

3 minutes

Publication: 23 September 2022 à 15h29, Updated on 21 October 2022 à 21h45

Reading time: 3 minutes

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An article by Sophie Baqué

Publication

23 September 2022 à 15h29

Updated on 21 October 2022 à 21h45

Reading time

3 minutes

Publication: 23 September 2022 à 15h29, Updated on 21 October 2022 à 21h45

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
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The context

Although for furniture retailer But (320 stores, total turnover of €2.12 billion in 2021), the paper leaflet remains the primary marketing and sales activation lever, the firm will invest in a digital version of the catalogue. To anticipate a replacement of the leaflet, the business tested new devices (display, SEO, SMS…) in 2021. In this context, the measurement of traffic in the point of sale was essential, so the company partnered with the agency Dekuple to adopt the “Track...

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