[Use Case] Furniture retailer But quadrupled click-through rate with location-based SMS

An article by Sophie Baqué

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Publication

23 September 2022 à 15h29

Updated on 21 October 2022 à 21h45

Reading time

3 minutes

Publication: 23 September 2022 à 15h29, Updated on 21 October 2022 à 21h45

Reading time: 3 minutes

An article by Sophie Baqué

Add mind Retail to your sources

Publication

23 September 2022 à 15h29

Updated on 21 October 2022 à 21h45

Reading time

3 minutes

Publication: 23 September 2022 à 15h29, Updated on 21 October 2022 à 21h45

Reading time: 3 minutes

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The context

Although for furniture retailer But (320 stores, total turnover of €2.12 billion in 2021), the paper leaflet remains the primary marketing and sales activation lever, the firm will invest in a digital version of the catalogue. To anticipate a replacement of the leaflet, the business tested new devices (display, SEO, SMS…)

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Sophie Baqué

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