Valiuz signs with Auchan Spain and launches Valiuz Iberia

On May 13, Valiuz, the retail media agency for Mulliez brands, which will soon be integrated with Infinity Advertising, announced a partnership with Alcampo, the group’s Spanish grocery subsidiary (525 stores, including 80 hypermarkets, 445 supermarkets and 52 petrol stations). The agreement covers the website Alcampo.es. Valiuz, which already operates in France, Italy, Poland and Belgium with Krëfel since April, is thus continuing international expansion. A new entity, Valiuz Iberia, has...