After announcing the closure of the health center business, Walmart is investing in a major overhaul of private labels. It aims to enhance loyalty of high-income households, in order to compensate for the loss of shoppers to discount retailers.
Following accelerated sales growth in Q12024 (+5.8% after +5.5% in 2023), Walmart announced the launch of a premium private label “Bettergoods”. This range of 300 food items (frozen, dairy, vegetarian, drinks, groceries), selling for less than US$5 on average, will be available by Autumn 2024. This complements the standard “Great Value” private label (4,000 items), while the Sam’s private label, more upmarket but insufficiently differentiated, is expected to disappear. Although food...
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