Walmart invests US$ 2.3 billion in connected TVs

Featured image of the article Walmart invests US$ 2.3 billion in connected TVs

An article by Morgane Monteiro

Publication

21 February 2024 à 18h39

Updated on 26 February 2024 à 13h39

Reading time

1 minute

Publication: 21 February 2024 à 18h39, Updated on 26 February 2024 à 13h39

Reading time: 1 minute

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An article by Morgane Monteiro

Publication

21 February 2024 à 18h39

Updated on 26 February 2024 à 13h39

Reading time

1 minute

Publication: 21 February 2024 à 18h39, Updated on 26 February 2024 à 13h39

Reading time: 1 minute

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On February 20, 2024, in a context in which American retailers are attracting an audience similar to that of major TV channels, Walmart (US$645 billion in sales in 2023, up by 5.5% at constant rates) announced the purchase of Vizio, an American TV manufacturer in a US$2.3 billion deal. The goal is to strengthen the Walmart Connect advertising department. Vizio, Walmart’s best-selling connected TV brand, created an advertising network in 2019 to sell advertising space on devices (18 million...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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