Walmart slashes subscription fees to win the loyalty of low-income households

Publication

9 August 2023 à 12h56

Updated on 28 August 2023 à 23h05

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1 minute

Publication: 9 August 2023 à 12h56, Updated on 28 August 2023 à 23h05

Reading time: 1 minute

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Publication

9 August 2023 à 12h56

Updated on 28 August 2023 à 23h05

Reading time

1 minute

Publication: 9 August 2023 à 12h56, Updated on 28 August 2023 à 23h05

Reading time: 1 minute

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Wheras Intermarché offers a “small budget advantage” based on French family income, Walmart in the U.S.A. wants to win loyalty from households in receipt of SNAP and SSI (food aid and other government schemes). Since July 20, these households have been able to subscribe to Walmart+ for US$49 a year instead of US$98. Since 2020, this programme provides a free delivery with no minimum order, discounts on petrol and access to the Paramount+ streaming services. Since July, Walmart has been...

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