CRM: The new levers of customer loyalty

Purchasing power, consumer volatility, rising digital acquisition costs… At a time when retail is being shaken by a host of challenges, loyalty is once again becoming an essential lever for driving in-store traffic and conversion. What are the best practices for working a customer base effectively, or re-activating dormant spenders? How can we ensure that marketing action plans co-exist, between offline and online, and orchestrate between local, multi-local and
national levels?

Through Sophie Baqué. Published on 16 June 2023 à 18h46 - Update on 19 June 2023 à 15h22
Synthesis