Fighting for market share with pure-players, shrinking consumer demand, making retail rents profitable... As footfall keeps decreasing in stores, drive-to-store has become an essential lever for capturing and generating traffic. Here's a look at recent initiatives from Carrefour, Ikea, John Lewis, Etam, Aroma-Zone, Kiehl's, Triumph and La Foir'Fouille.
The context
In Western Europe, e-commerce consolidated in 2023, thereby weakening physical retail networks. According to our annual barometer, e-commerce accounted for 26.7% of retail sales in the U.K. last year, 22% in the Netherlands, 13.2% in Germany and 10% in France. In the most mature categories, the measure of e-commerce is stabilising at 40% in some countries. This is the case for fashion and electronics in Germany and the Netherlands.
At the same time, retailers are facing a fall in...
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.