On November 11, financial transfer and payment network Western Union announced the launch of a retail media service, both in agencies and online. The American group aims to provide advertisers with exposure for campaigns on various assets including website and mobile applications, digital out-of-home (DOOH) screens placed in branches or via audience extension on OTT platforms.
To remember: Western Union highlights an ability to segment the hundreds of millions of consumers of services into...
Do you have information to share with us?
Article authors