With 20% of e-commerce in 2024, Target wants to increase the marketplace fivefold

Featured image of the article With 20% of e-commerce in 2024, Target wants to increase the marketplace fivefold

An article by Morgane Monteiro and Sophie Baqué

Publication

28 March 2025 à 18h10

Updated on 24 July 2025 à 08h18

Reading time

3 minutes

Publication: 28 March 2025 à 18h10, Updated on 24 July 2025 à 08h18

Reading time: 3 minutes

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In the U.S.A, Target, the most omnichannel grocery retailer is capitalising on the positive benefits of a marketplace launched in 2019. While advertising revenue grew by 24% last year, it wants to increase the activity of a marketplace fivefold. In the U.S.A, other retailers are getting involved, such as Ulta Beauty and Best Buy.

An article by Morgane Monteiro and Sophie Baqué

Publication

28 March 2025 à 18h10

Updated on 24 July 2025 à 08h18

Reading time

3 minutes

Publication: 28 March 2025 à 18h10, Updated on 24 July 2025 à 08h18

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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In March, Target published annual results for the fiscal year to February 1st, 2025. Comparable sales stabilised (up by 0.1%) at US$106.6 billion, after a fall of 3.7% in 2023. Operating margin ratio fell slightly to 5.2% (-0.1 points in a year). Net margin ratio remained stable at 3.8%. While the retailer achieved 19.6% of online sales (+1.3 points in a year), it announced that the GMV of the marketplace, Target Plus, jumped 35% to US$1 billion in 2024. The retailer is targeting a GMV of...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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