With the acquisition of Mtrix, NielsenIQ strengthens supply chain visibility

An article by Morgane Monteiro

Publication

8 August 2025 à 12h43

Updated on 19 August 2025 à 13h00

Reading time

2 minutes

Publication: 8 August 2025 à 12h43, Updated on 19 August 2025 à 13h00

Reading time: 2 minutes

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An article by Morgane Monteiro

Publication

8 August 2025 à 12h43

Updated on 19 August 2025 à 13h00

Reading time

2 minutes

Publication: 8 August 2025 à 12h43, Updated on 19 August 2025 à 13h00

Reading time: 2 minutes

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On August 6, 2025, NielsenIQ (NIQ), a global consumer intelligence company, announced the acquisition of Mtrix, a Brazilian SaaS provider offering inventory and indirect supply chain visibility. Mtrix connects transaction data from 1.2 million points of sale, 2,000 retailers and 100 consumer goods manufacturers in Brazil. The acquisition, the financial terms of which were not disclosed, strengthens NIQ’s TheFullView analytics platform, which is operating in 95 countries and tracks more than...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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