Yoobic acquires Simplifield as part of legal proceedings

Featured image of the article Yoobic acquires Simplifield as part of legal proceedings

An article by Sophie Baqué

Publication

15 April 2025 à 08h00

Updated on 23 July 2025 à 19h18

Reading time

3 minutes

Publication: 15 April 2025 à 08h00, Updated on 23 July 2025 à 19h18

Reading time: 3 minutes

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Yoobic, a provider of retail solutions for store employees, announced the acquisition of Simplifield. According to Fabrice Haiat, C.E.O. of Yoobic, the acquisition is part of a strategy of ‘organic and external growth’.

An article by Sophie Baqué

Publication

15 April 2025 à 08h00

Updated on 23 July 2025 à 19h18

Reading time

3 minutes

Publication: 15 April 2025 à 08h00, Updated on 23 July 2025 à 19h18

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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On April 15, Yoobic (200 employees, approximately US$40 million in recurring revenue according to our estimates) announced the acquisition of a competitor Simplifield. Declared in legal liquidation on January 28, 2025, the latter has a technical stack very similar to that of the buyer. According to our sources there are 45 clients, including LVMH, L’Oréal and Nespresso. “Their turnover is stable. We are taking over the software solution and the 20 employees (including 10 developers)”,...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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