Yoobic, a provider of retail solutions for store employees, announced the acquisition of Simplifield. According to Fabrice Haiat, C.E.O. of Yoobic, the acquisition is part of a strategy of ‘organic and external growth’.
On April 15, Yoobic (200 employees, approximately US$40 million in recurring revenue according to our estimates) announced the acquisition of a competitor Simplifield. Declared in legal liquidation on January 28, 2025, the latter has a technical stack very similar to that of the buyer. According to our sources there are 45 clients, including LVMH, L’Oréal and Nespresso.
Do you have information to share with us?
Article authors
Sophie Baqué
Chief Editor of mind Retail