ZARA’S NEW TARGET: BIGGER STORES DRIVE ONLINE SALES

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18 April 2017 à 21h16

Updated on 10 May 2019 à 17h51

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2 minutes

Publication: 18 April 2017 à 21h16, Updated on 10 May 2019 à 17h51

Reading time: 2 minutes

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Publication

18 April 2017 à 21h16

Updated on 10 May 2019 à 17h51

Reading time

2 minutes

Publication: 18 April 2017 à 21h16, Updated on 10 May 2019 à 17h51

Reading time: 2 minutes

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In La Coruna, home city of Inditex Group in the North of Spain, the new 5,020- sq.m Zara store over 5 floors opened in September 2016. This replacement of four smaller units spread around the city highlights the new Zara strategy. If Zara used to target locations of about 1,500 sq.m, recent strategy has signed European leases of up to 5,000 sq.m GLA to accommodate a full product range for women, men and for children.

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