Sara Chaouki

Data journalist

Information to share with me?

Expertise

Datajournaliste chez mind depuis fin 2020, ma double formation en data science et en journalisme me permet de naviguer avec aisance entre la collecte, la visualisation et la mise en récit des données. Je développe des scrappers et des bots pour aspirer et mettre à jour des données publiques en continu, et je conçois des outils qui permettent à nos lecteurs d'explorer de larges volumes d'informations. Je suis également spécialisée dans l'utilisation de l'IA générative pour synthétiser des données textuelles complexes et en extraire les informations clés pour nos analyses, en particulier sur des sujets RSE tels que les accords d'entreprise.

Latest articles by Sara Chaouki

[2025 Fashion Barometer] Inditex, Fast Retailing, Shein, Nike… Who is really winning the battle for profits?

Which omnichannel fashion retailers boosted online sales during the last financial year? How has their store network evolved? What is the impact on profitability? In the 3rd edition of our...

10 September 2025

[Amazon results] A strong first quarter, boosted by the anticipation of tariff increases?

On May 1 2025, Amazon published financial results for the first quarter 2025 (to March 31). Sales, at US$155.7 billion, compared with US$143.3 billion a year earlier, rose by 8.6% at constant...

9 May 2025

[Amazon results] Operating margin doubled, driven by e-commerce and the marketplace in Q2 2023

On August 3, 2023, Amazon published results for Q2, showing a return to growth in the e-commerce business. Sales totaled US$134.4 billion vs $121.2 billion a year earlier. This is a 11% growth at...

9 August 2023

[Amazon results] Online sales down and US$3bn losses in 2022… How does Amazon stay afloat?

As predicted by the 18,000 layoffs announced last month, Amazon's growth slowed in 2022. While turnover grew by 13% year-on-year, online sales continued to decline and the group's operating profit...

7 February 2023

Ads.txt: which advertising providers do retailers work with?

In our study of 100 e-commerce sites worldwide, mind Retail analysed the relationships between retailers' websites and marketplaces alongside service providers responsible for selling their...

28 October 2022

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What you absolutely must read this week

The essential content of the week selected by the editorial team.

E-retail media solidifies brand–retailer relationships

According to Publicis Commerce‘s e-retail media barometer for 2025 (surveying around 200 marketing, commerce, and e-commerce decision-makers in France) published on January 7, 2026, nearly...

2 February 2026

Marketplaces: Stockly enters Switzerland with MediaMarkt, Decathlon, Galaxus and Manor

After a loss-making but high-growth year in 2025, the stock-pooling start-up for marketplaces signed agreements with 4 Swiss players, mind Retail learned. By taking on one of Europe’s most...

30 January 2026

Retail tech: major trends for 2026

In 2026, retail can no longer afford to promise. It must deliver. Retail tech has entered the execution stage. The race for showcase innovation is over, giving way to clear priorities: operational...

30 January 2026

Bonus textile repair: a virtuous scheme held back by a shortage of skills

Two years after a launch in the fashion sector, the French repair "bonus" is struggling to scale up. The main reason is a limited pool of repairers constrained by poor recruitment. We share an...

29 January 2026

Most viewed articles of the month on mind Retail

What readers clicked on the most last month.

In the category

What readers clicked on the most last month.

1

Shoptimus AI scales up in grocery smart shopping lists and prepares for a new funding round

After securing a strategic partnership with Spanish grocer Bon Preu, retail tech firm Shoptimus AI—first spotted by Carrefour—is accelerating a rollout. By leveraging AI agents to automate grocery...

11 January 2026

2

Global retail tech investment rose by 7.4% in 2025

In 2025, venture capital continued to flow into commerce technologies. With 27.5 billion dollars invested in retail tech, the average deal size increased while the number of transactions declined.

23 January 2026

3

With Walmart, Ulta Beauty, Zalando and Carrefour, Google launches an agentic commerce protocol

Following the launch of payments in Copilot, Google is preparing to join OpenAI and Microsoft, but with a more integrated version focused on its own payment method, Google Pay. These moves...

13 January 2026

4

2026 Trends – Retail media, between omnichannel reach, creativity and measurement

(Trends, 6/6) After an exceptional 2024 driven by the Olympic Games, retail media entered a phase of maturity and slowing business last year. It nonetheless remains extremely dynamic, fuelled by...

28 January 2026

5

2026 Trends – Chatbots, WhatsApp, social networks: don’t miss out on conversation

(Trends 2/6) After a cautious observation phase by retailers and some high-profile hallucination issues, 2025 was a turning point operationally for chatbots and conversational tools. Positioned...

13 January 2026

6

2026 Trends – How far should retailers open the door to AI Search engines ?

(Trends 1/6) With data visibility, recommendations, transactions on ChatGPT, Gemini and Perplexity, LLMs are establishing themselves as new entry points for e-commerce. As search, comparison and...

8 January 2026