Miniso boasts record productivity in the U.S.A. with a focus on licensed products

An article by Morgane Monteiro

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Publication

22 May 2024 à 11h45

Updated on 27 May 2024 à 15h52

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1 minute

Publication: 22 May 2024 à 11h45, Updated on 27 May 2024 à 15h52

Reading time: 1 minute

An article by Morgane Monteiro

Add mind Retail to your sources

Publication

22 May 2024 à 11h45

Updated on 27 May 2024 à 15h52

Reading time

1 minute

Publication: 22 May 2024 à 11h45, Updated on 27 May 2024 à 15h52

Reading time: 1 minute

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China’s retailer Miniso (turnover: US$1.58 billion for the financial year to June 30, 2023, up 13.8% year-on-year) is banking on a range of licensed products, which appeal to Gen Z.

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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