Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance their value proposition, from loyalty points payments for an airline operator to the launch of a marketplace integrating retail media from the outset. Sophie Marchessou, Chief Customer Officer at Mirakl, spoke to mind Retail about the strategies of Orange and Virgin Australia.
On October 6, 2026, Orange announced the launch of a marketplace offering refurbished smartphones, high-tech products and connected accessories through third-party sellers, namely categories that complement a traditional offering centred on mobile phone plans. To date, Orange’s marketplace has 30 active sellers and 18,000 SKUs. “Orange’s ramp-up target is ambitious, with a target of 200 sellers by the end of December,” Sophie Marchessou told mind Retail. “The fact that they are opting for the f
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Article authors
Sophie Baqué
Chief Editor of mind Retail