Retail media: One year after launch, Mirakl Ads faces challenges ahead

The recent partnership between Mirakl and Havas has put the spotlight once again on the digital marketplaces provider's retail media offering, which combines technology and advertising network. A year after the roll-out, Mirakl Ads now needs to sign up with leading retailers, in a highly competitive market.

Through Paul Roy. Published on 13 November 2023 à 11h21 - Update on 13 November 2023 à 13h32

In July 2023, the latest figures from E-Advertising Observatory confirmed the strong momentum of the retail media sector in France : revenue jumped by 15% in the first half 2023 to €498 million. One year ago, in November 2022, online marketplaces provider Mirakl announced it was positioning in this segment, following on offerings developed by retailers themselves (such as Retailink, CDiscount Advertising) and adtechs (Unlimitail, Kamino Retail, PromoteIQ, Criteo).…