Analyzing public opinion on the internet is a new discipline that has already become essential for almost all corporations in China (State institutions and private companies alike). Recently put under the spotlights because of a series of scandals and manipulation, this industry is seriously lacking skilled workers. Chinese specialists and media explain why and give an outline of the perfect cyber analyst. (Ref. 130590)
There are needs for cyber analysts (yúqíng fènxīshī) in terms of quantity and of quality. In a country where information is constantly monitored and without any real democratic election, analyzing comments posted by web users is one of the only ways to have a clear idea of changes in opinion. It is vital for private companies who want to know all the details of their market requirements, and for State and Party organizations – the new “Social Contract” proposed by the Chinese regime implies that the institutions “listen to the people.”
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