Denmark : increasing implementation of the concept of corporate social responsibility

insurance company Skandia on ten years of CSR shows that social commitments of companies have the collateral effect that employees are proud of their job, find the work environment attractive and experience stronger personal aspirations. (Ref 080289)

“Social awareness is more developed than ever (…).Whereas previously job prestige or a high standard company car were considered as key factors, it is nowadays felt to be a privilege to have time to do something else such as a voluntary help.