Great Britain: after the Living Wage, companies now committing to ‘Living Hours’

The editorial team is offering you free access to this article
Start your free 1-month trial to access all our content

In the midst of the pandemic, British insurer Aviva, alongside Scottish insurance company Standard Life Aberdeen, have become the first groups to implement the ‘Living Hours’ model as advocated by the Living Wage Foundation. This means that, unless workers specifically request otherwise, Aviva will guarantee at least 16 hours of work per week. In addition, work schedules will have to be announced at least 4 weeks in advance and workers will be guaranteed payment if there are any cancellations within the 4-week notice period. “It’s time to put an end to insecure working contracts with unpredictable hours. Now more than ever, with so many facing uncertainty, being unable to rely on a steady income – even in the short term – is adding to the stress people are experiencing,” said Danielle Harmer, Aviva’s chief People Officer. According to the Living Wage Foundation, 84% of Britons believe that companies should offer more guarantees, while the coronavirus is disrupting a significantly precarious labor market marked by the existence of zero-hour contracts, which guarantee neither working times nor salary levels. Aviva has been paying the Living Wage since 2014. The Living Wage Foundation created the UK Living Wage was created almost a decade ago (c.f. article No. 10434). Its value is higher than the legal minimum wage and currently stands at £9.30 (€10.33).

Do you have information to share with us?
What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
UK: government promises human rights due diligence bill
The news. On 4 November, the government promised, through Business Secretary Jonathan Reynolds before the House of Lords, the statutory introduction of human rights due diligence in the UK. It...
5 November 2026
UK: new protection measures against “fire and rehire” postponed to March 2027 
On 22 October, the UK government announced the postponement of the coming into force of measures aimed at restricting "fire and rehire" and "redundancy and re-employment", provided for under the...
5 November 2026
EU: several social texts promised for 2027
The news. On 4 November, the European Commission presented its work programme for 2027. While the focus is once again on simplification, several social texts have been announced. The European...
France: a bill by the end of the year to transpose the European directive on platform workers
The qualified experts appointed by the French government in the framework of transposing the Directive on Platform Workers submitted their report on 2 November. It paves the way for a bill by the...
4 November 2026
Most viewed articles of the month on mind HR
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Living wage still struggles to align with social dialogue (study)
As part of its summer school on social dialogue, the ILO commissioned a study on the living wage. This concept, which takes workers' needs into account when determining wage levels and which major...
9 October 2026
2
EU: Commission to launch a business coalition against modern slavery
The news. On 16 October, the European Commission presented a new strategy to combat human trafficking. While labour exploitation reported by the authorities rose by 17% between 2021-2022 and...
19 October 2026
3
UK: government promises human rights due diligence bill
The news. On 4 November, the government promised, through Business Secretary Jonathan Reynolds before the House of Lords, the statutory introduction of human rights due diligence in the UK. It...
5 November 2026