Spanish telecommunications giant Telefónica, which is present in 24 countries and employs more than 120,000 people across the world, spoke to Planet Labor about its digitalisation ambitions and the measures required to make these a reality. The push includes a comprehensive policy involving all its services, with the aim of increasing efficiency and cutting costs.
For a giant of the telecommunications sector, the challenge posed by digital transformation is a sizeable one, and Gabriel de Diego Zori, Human Resources Transformation Director at Telefónica, is well aware of this fact. “You need to bear in mind that if you want to enact such changes within a company, barriers arise immediately, the main one being cultural in nature,” he explains to Planet Labor. “This is due to the drastic change this entails for companies, who in one swoop abandon all the procedures, norms and routines used up until now, and put in place new functions, working arrangements and models for client relationships […]
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