Australian OMS publisher Fluent Commerce raises €27 million from Bain Capital to accelerate international expansion and establish in the US against players such as Manhattan and Oracle. In an AI-driven OMS market, the group is relying in particular on Fluent Connect to automate integration and shorten roll-out timings.
After raising 33 million Australian dollars in 2019, OMS publisher Fluent Commerce, an Australian firm with a strong presence in the APAC region but also in Europe and the U.S., announced on February 17 that it had raised 46 million Australian dollars, or €27 million. The funding was provided by Bain Capital. The equity amount of the fundraising is not public. The transaction was advised by Neu Capital.
As global OMS publishers have been seeing capabilities multiplied by AI, this fundraising sho
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