After Smallable and Wethenew, L’Exception goes under the Hong-Kong flag

An article by Morgane Monteiro

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Publication

9 January 2025 à 11h27

Updated on 24 July 2025 à 10h31

Reading time

3 minutes

Publication: 9 January 2025 à 11h27, Updated on 24 July 2025 à 10h31

Reading time: 3 minutes

Faced with the fragility of the fashion industry, Hong-Kong based fund AA Investments is continuing to acquire assets in difficulty. A latest acquisition is the online concept store L'Exception.

An article by Morgane Monteiro

Add mind Retail to your sources

Publication

9 January 2025 à 11h27

Updated on 24 July 2025 à 10h31

Reading time

3 minutes

Publication: 9 January 2025 à 11h27, Updated on 24 July 2025 à 10h31

Reading time: 3 minutes

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On January 3, 2025, Regis Pennel, former CEO of L’Exception (now Head of E-Commerce at Galeries Lafayette) announced the acquisition of the fashion e-commerce platform by Hong Kong-based investment fund AA Investments.

Founded in 2011, L’Exception (€9.3 million turnover in 2023 for 12 staff) gradually phased out physical outlets (Forum des Halles, Paris 10e) to focus on an e-commerce site and cutting costs.

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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