Ahead of an I.P.O., OpenAI tests advertising on ChatGPT in the U.S.A.

Featured image of the article Ahead of an I.P.O., OpenAI tests advertising on ChatGPT in the U.S.A.

An article by Morgane Monteiro

Publication

23 January 2026 à 12h45

Updated on 26 January 2026 à 11h45

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1 minute

Publication: 23 January 2026 à 12h45, Updated on 26 January 2026 à 11h45

Reading time: 1 minute

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An article by Morgane Monteiro

Publication

23 January 2026 à 12h45

Updated on 26 January 2026 à 11h45

Reading time

1 minute

Publication: 23 January 2026 à 12h45, Updated on 26 January 2026 à 11h45

Reading time: 1 minute

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In mid-January, OpenAI (2024 revenue: 3.7 billion dollars, up by 130% in a year) announced the launch of advertising on ChatGPT from February 2026 in the U.S.A. Sponsored ads will appear for users of the free and Go subscriptions at the bottom of responses, “when there is a relevant sponsored product or service linked to the conversation”. According to The Information, advertising will be sold on an impression basis and not per click. Initial commitments will be for budgets under 1 million doll

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Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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