AI, advertising, subscriptions, marketplace: how Walmart made e-commerce profitable in 2025

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Walmart confirms a strategic shift, with 713 billion dollars in revenue in 2025 and a valuation up 600 billion dollars in 2 years. The group has maintained growth and is accelerating high-margin drivers: profitable e-commerce in the US, retail media, subscriptions, and data, while AI and automation are reshaping the cost structure. Our analysis.
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While Walmart’s valuation gained US$ 600 billion in 2 years, the group published annual results on February 19 (fiscal year ended January 31, 2026). Revenue amounted to US$713.2 billion dollars, up US$ 32 billion in twelve months. Growth reached 5.1% at constant rates, a level equivalent to last year.

As with Amazon, which became the leading retailer with revenue of US$716.9 billion last year, Walmart’s profitability has increased. The operating margin grew by 1.6% to reach a ratio of 4.2% of re

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